PRIMARY LOGO
A Primary Logo is your show stopper, your focal point, and your main source of brand identity. This main logo should include your business name and, if you choose to, some sort of imagery such as an illustration or icon that best represents what your business is about. It shouldn’t caused more questions then answers and it can not be confusing. Your primary logo speaks for your brand and it is how people will recognise and remember your brand against competitors in the market. Done right this logo can provide valuable traffic towards your business and even increase revenue and clients.
SECONDARY LOGO
A Secondary Logo is your second point of call. This logo can be a little more fun and relaxed like the ‘CC’ above and it should relate back to the primary logo in some form. We create secondary logos so that your brand can be represented on all platforms. Sometimes the primary logo can not fit in terms of length or width and the secondary logos comes in handy for being diverse and more compact.
SUBMARK LOGO
A Submark Logo is another simplified and relaxed version of your primary logo and is usually in a different shape too. We mostly design these logos in the shape of a circle as we know social media profile pictures are most commonly used with our businesses having a big presence on social media. The Submark logo can also be a graphical shape, drawing, or icon that represents your business. It can also be used when the design must be resized to extremely small formats.
